Mobile Media reading for Mon., June 21

> New Loopt to Revolutionize Location-Based Experience in the Mobile World (Loopt) > Buddy, can you spare me an iPhone? (RJI Mobile Blog) > NYT report: Swype tinkers with the iPhone, voice recognition (TechFlash) > Mobile LBS needs to focus on crowd-sourcing and user experience (GoMoNews) > Experts’ views on mobile: the opportunity of our lifetime (Steve Buttry) > Sex Doesn’t Sell (MediaWeek)

Mobile news know-how

For a long time a lot of smart people have been talking about the need for news organizations to deliver more content to mobile devices, but most of time, the discussions are a little light on how the move will actually change the job of a journalist. Writing for Poyner’s E-Media Tidbits, Steve Buttry offers some specifics: Every journalist must quickly get serious and fluent with metadata , data about data (think of the story behind the story)